Audience engagement
Events take place for a purpose. Whether to celebrate or sell, communicate a message or engage a particular group of people. Icon Events spend time considering how to attract an audience to attend an event.
An event can succeed or fail based on the audience it attracts.
We take the time to understand the thinking behind our clients’ products, challenges, concepts and brands. Using the event format as the vehicle we help promote products, services and messages with creative engagement results that encompasses so much more than the event itself.
We are also skilled facilitators and understand how to put together event agendas and formats. Often clients will use us to engage particular audiences to gather information that contributes to ongoing company strategies
We will often project manage and work closely with a chain of suppliers who contribute to the final result. The event is very often the end product of a long process of targeted audience engagement activity leading up to the final event.
We want everyone attending our events to have a great experience, feel they can participate before, during and after the event as well as interact via social media, face to face communication or coming through the door.